The metrics for the month of April at Diario del Bajo Cinca have been spectacular, and the growth of our platforms has skyrocketed.
Over the past 30 days, our media outlet has significantly increased its reach, reaching more than 100.000 unique users , more than doubling its reach compared to the previous month . Video content has driven our digital metrics, particularly on Instagram and TikTok , where we have reached over 50.000 unique users on each platform. In addition to these two social media networks, our website and other digital profiles (Facebook, LinkedIn, etc.) have brought our total reach to over 110.000 unique users.
Furthermore, the content from the Bajo/Baix Cinca region has not only grown nationally, but its international audience has also increased significantly . In the Americas, countries like the USA, Brazil, and Argentina show impressive viewership figures. In Europe , Ireland, Sweden, and the UK attract the largest audiences, although there is also a presence in France, Italy, Germany, and Poland. Asia and Africa are also represented, with notable regions such as Indonesia, Saudi Arabia, and Morocco.
At the national level, in addition to the geographical area of the Comarca del Bajo/Baix Cinca, there is a wide reach in cities such as Madrid, Barcelona, Zaragoza, Huesca and Lleida , as well as other centers such as Cerdanyola del Vallés, Valencia, Sant Cugat or Monzón.
Each social network, as well as the portal itself, has a distinct audience. Therefore, it's normal for them to present different metrics regarding reach, age, and geographic area. " Facebook has a more regional audience, LinkedIn a broader one, TikTok has a stronger presence in large cities... " The key factor lies in this multiplatform capability. By being present on most social networks, the audience and reach of the posts are multiplied.
This record figure has been achieved thanks to the generation of video content . During the month of April, we saw the ' Día de La Faldeta ' (Day of the Skirt), the Aragón Influye Gala , and the victory of Club Patín Fraga in the WSE Champions League. Other content that has had a significant impact includes videos from the municipality of Chalamera and the ' Galiano Challenges ' that we launched on our social media channels, among others.
However, as Victor Bonet, director of Diario del Bajo Cinca, has indicated, these figures are incredible , but they probably don't represent the norm in terms of reach. We must be optimistic, but also prudent and level-headed. This newspaper bases its reach on an organic growth model; the important thing is to establish stable figures that allow for gradual growth, so that the newspaper remains attractive to both users and advertisers.
Bonet also expressed his gratitude to all the companies that support Diario del Bajo Cinca, saying, " Without them, we couldn't grow as we are ; they are a fundamental support for our project ." Furthermore, the corporate and business news section is among the most read on the website, making it an attractive platform for corporate information in our region.
