April begins and we analyze the metrics for the month of March in Diario del Bajo Cinca
The reach of Diario del Bajo Cinca continues to grow steadily and progressively month after month. Without a doubt, Instagram is the social network with the highest engagement within this project, reaching over 22.000 accounts and generating more than 250.000 impressions in March. This platform stands out above the rest of the social media profiles, achieving excellent reach and metrics.
The website www.diariobajocinca.com itself has achieved 10.000 visits in the last 28 days, with 4.000 unique users accessing news and information from across the region. TikTok also has excellent reach, achieving 15.000 unique viewers with over 27.000 content views. Of course, Facebook continues to have a significant presence; this social network has registered 2.800 visits and reached 1.500 users during the last month. To all these figures, we must add, as always, the data from LinkedIn, X, and the WhatsApp and YouTube channels.
Once again, Diario del Bajo Cinca has surpassed its figures, reaching more than 40.000 viewers during the last 30 days, covering practically all age groups and increasing the geographical areas where news from our region is consulted.
Each platform has different audiences. For example, Facebook is a much more regional social network, where the vast majority of visits come from the Bajo/Baix Cinca region itself and some nearby cities. Other profiles have a greater reach in larger cities; in addition to the region itself, Madrid, Barcelona, Zaragoza, Lleida, and Huesca stand out as key locations for our audience. Approximately 92% of our audience is national, and the remaining 8% is international.
The audience outside of Spain has also grown, with varying viewing locations depending on the platform. However, analyzing the data as a whole reveals a clear increase in viewership in European countries. This past month, in addition to the usual geographic areas of the UK, Ireland, and France, other countries such as Sweden, Portugal, Italy, and the Netherlands have joined the trend. In the Americas, the USA and Argentina continue to have a significant audience share, and views from Mexico and Brazil are beginning to appear. Also noteworthy are new regions of viewership in Asia and Africa, such as China, the United Arab Emirates, Morocco, and Azerbaijan.
Information about the Bajo/Baix Cinca region continues to grow and reach more corners of Spain and the rest of the world.
