The event, which will be held on March 3 and 4 at the Castle, merges digital innovation, business strategy and the promotion of the territory during the Flowering.
This morning, the Fraga City Council presented the ContenCom Podcast Festival: Marketing and Territory, a professional event designed to position the city as a leader in communication and new digital trends . The festival will take place on March 3rd and 4th at the Castle, coinciding with the natural beauty of the Lower Cinca Flowering. The official presentation included remarks from the Councilor for Agroindustry, Verónica Alins; the event promoter and director of Aragón Influye, Andrea Gil; and Carlos Farriols, a member of the Lower Cinca Intersectoral Committee.
Verónica Alins emphasized that this festival is a "commitment to promoting all the assets we have in our city ," linking technology with local identity and brands like Higos de Fraga. For his part, Carlos Farriols expressed his gratitude that "the City Council is promoting these kinds of initiatives, as it is essential for the company to demonstrate that there are other forms of communication ."
The event is structured into two complementary days:
Tuesday, March 3 – “Podcast and Territory” Workshop (Free): Focused on analyzing branded podcasts and content consumption trends on social media. It will feature national experts and a live broadcast of a program from Onda Cero Cinca. Registration for this free workshop is now open on the official event website: www.aragoninfluye.com.
Wednesday, March 4 – Embou ContentCom Bootcamp (Limited places): Two high-level practical workshops for professionals and managers, one on scriptwriting with Artificial Intelligence and the other on audiovisual narrative for video podcasts.
The festival will feature presentations from various experts in the sector, such as Laura Torner , Head of Marketing and Content at iVoox, Óscar Aribau , journalist from Fraga , Javier Martínez , Brand and Business Director of the Aragonese Radio and Television Corporation (CARTV), and Mapi Soriano , director of De Charreta Podcast, among others.
