A traditional way to combat the summer heat and promote this municipality in the Bajo Cinca region.
The heat is already intense in the Bajo/Baix Cinca region, and in Zaidín, they've found an original way to combat the high temperatures while showing off their town. The Town Hall has put a personalized fan on sale, and in just a few days, it has become one of the most talked-about items on local social media.
The design stands out for its vibrant floral print and a message that celebrates both local pride and linguistic identity. One of the rods reads "Muy Fan de Zaidín" (Very Big Fan of Zaidín) and the other "Molt fan de Saidí" (A Real Big Fan of Saidí), thus incorporating the local Catalan dialect into an item that aims to represent both residents and visitors.
The fans are now available at the municipal offices for a price of 4 euros and can be purchased from Monday to Friday, from 9:00 a.m. to 2:00 p.m.
Original idea of the Bass/Baix Cinca
The original idea for the fan comes from the Bajo Cinca agency @aragoninfluye , which developed the design of the piece for this summer campaign.
This item was produced by Importaciones Galiano , a company from the Bajo/Baix Cinca region specializing in merchandising and promotional items, with over 30 years of experience in the sector and a presence in national and international projects. The company regularly works with public administrations, festivals, sporting events, and companies in various sectors , managing the production of custom-made promotional items through specialized imports from Asia.
Among the works carried out by Importaciones Galiano in the region, the commemorative fans for the Day of La Faldeta de Fraga stand out , as well as other projects linked to sporting events and large festivals.
An article designed to show off your town
The City Council has presented the fan through its social networks as "the best remedy for the heat wave" and encourages its use this summer at the municipal swimming pool, on terraces or at traditional "outdoor" gatherings.
The initiative has been well received on social media, where many residents have shared the municipal posts highlighting the design and the message it incorporates.
Beyond its practical use during the summer months, the fan has become a local promotional tool that highlights both the sense of belonging to the municipality and the linguistic richness of the territory.
Floral design, all-over print and wooden rod
The fan has been manufactured with a wooden rod and features full-color full print on the fabric , a technique that allows complete designs to be reproduced across the entire surface of the product.
In addition to the floral print, one of the most striking elements is the personalization of the rods themselves, where the messages "Muy Fan de Zaidín" and "Molt fan de Saidí" appear, turning each piece into a small promotional element for the municipality.
These types of personalized fans are common in tourism campaigns, cultural events and promotional actions due to their usefulness and high visibility.
A product that is increasingly present at events and campaigns
Personalized fans have gained prominence in recent years as a promotional tool for city councils, tourist destinations, and event organizers.
Their usefulness during the warmer months, along with the customization possibilities offered by current printing techniques, make them an increasingly used medium for transmitting messages, promoting territories or reinforcing the identity of a brand or a locality.
In the case of Zaidín, the result combines design, tradition, a sense of belonging and a clear commitment to highlighting the name of the municipality and its own language in an article designed to accompany residents and visitors throughout the summer.
