The digital-native newspaper relies on the website www.diariobajocinca.com and social media as a communication strategy to manage information
In its first week, Diario del Bajo Cinca has achieved incredible reach with excellent figures. The website alone garnered over 4.000 page views in the first seven days, with the Business and Commerce section standing out as one of the areas with the highest user engagement. Furthermore, the newspaper's social media channels, where daily news and information are also disseminated and shared, have achieved impressive numbers. With nearly 3.000 accounts reached, Instagram is the network with the greatest reach in terms of unique users. In terms of profiles, Facebook is the second network in terms of reach in terms of active users, with almost 1.000 accounts reached. These figures are complemented by other data, such as the more than 4.000 total views , including videos from the TikTok channel, as well as views from other platforms like LinkedIn, X (formerly Twitter), and WhatsApp, which would add approximately 500 more profiles.
Victor Bonet, director and founder of the publication, as well as an expert in Social Media and Digital Marketing, stated: “ These are excellent numbers, of course. Logically, we need to be cautious; it's the launch and the novelty of it all, so it's normal for the metrics to experience a certain Gartner curve , to dip slightly in a few days and then stabilize .” However, the social media profiles continue to grow steadily, and despite having a modest follower count, the reach is very large. “It 's true that the reach is very good proportionally , especially considering that between 50% and 75%, in many cases, is reach from accounts that don't yet follow us. This is a very high rate that offers high conversion potential .”
The goal has always been organic growth, with high engagement on social media and a solid base of followers for the project. Video will be one of its key strengths, and its reach will continue to grow. " We want to focus heavily on video marketing. We'll boost our Instagram Reels, TikTok, and even YouTube with short videos and regular videos, but we want to take it one step at a time. First, we need to solidify the project, and then we'll grow ," Bonet stated.
It should not be forgotten that the focus of this project is the Bajo/Baix Cinca region, with a population of around 25.000 inhabitants, so the data obtained is a great reference.
Content marketing, as a service for local businesses and brands, is part of the portal's strategy. Offering an information platform that focuses on content and information rather than advertising, to guarantee good reach, effective engagement, and facilitate conversions, is part of Diario del Bajo Cinca's mission. " We're not looking for a sensational news story, but rather strategic alliances with partners interested in improving their visibility and reach in digital media ."
Finally, Victor Bonet wanted to thank all the people, entities and companies that have shown interest in the initiative for their welcome and support, and hopes to continue growing by offering valuable content for the entire Bajo/Baix Cinca region.
