Javier Morte Valentín has dedicated 25 years to window dressing and visual merchandising, especially focused on Catalonia and parts of Aragon
Having an attractive storefront and shop window adds significant value to local businesses, especially neighborhood shops. Globalization and the low cost of modern logistics pose a major challenge for businesses located in smaller towns. Therefore, it is more important than ever to pay attention to both the interior and exterior appearance of stores.
Javier Morte Valentín has been working in this sector for 25 years and knows the residents of the Bajo/Baix Cinca region very well. His work focuses on Catalonia, primarily Barcelona, but he also serves some commercial brands in Aragon, specifically in the city of Huesca and the town of Fraga.
For over two decades, Javier has collaborated with Modas Torrijos on the design and decoration of their window displays. He has been visiting the Bajo/Baix Cinca region for many years, is familiar with the trends and tastes of the locals, and has witnessed the evolution of the fashion industry over the years.
For Morte, it's clear: nowadays, stores that care about their image are businesses that have great respect for their customers and the clothes they sell. This demonstrates the care and attention to detail they put into their business. It's not just about selling, but about offering good service, and for that, a pleasant environment is essential.
Javier gives us 3 key tips for decorating a shop window :
- Cleanliness. Of the space and the garments, ensuring that the environment is not cluttered and allows the product to be displayed.
- Lighting. Essential for the clothes to look good and to highlight what interests us.
- A little bit of good taste. Finding original, curious, eye-catching materials…The most expensive ones aren't necessarily the ones that work best.«.
