Importaciones Galiano, a company from Bajo/Baix Cinca, is a leader in the production and import of goods from the Asian market.
Importaciones Galiano has been a leader in importing goods from the Asian market for over 25 years and has managed the licensing of events such as the Champions League Final or the Basketball World Cup.
Importaciones Galiano was founded over 25 years ago in the city of Fraga (Huesca). Its founder, Sergio Galiano, quickly recognized the potential of international markets for the import and production of promotional items and merchandising, growing steadily and discreetly until becoming a leading company in the sector. As an entrepreneur, he inherited his commercial and strategic vision from the family business, which was dedicated to retail. Since then, Importaciones Galiano has continued to grow through strategic diversification, but always with imports from Asia as the cornerstone of its business model.
Currently, the company has 1.200 m2 of warehouse space, 200 m2 of offices and more than 200 m2 of Showroom, with a wide variety of items and samples produced and imported by the company.
For 2024, which has just begun, the company expects to reach new standards of production and quality. “ We have been working quietly for 25 years, producing high-quality items, many of which most people have surely seen. This year, we want to take another step forward, strengthen our strategic communication, and position ourselves as leaders in the field of sporting events ,” the company manager stated.
It's no surprise, as Importaciones Galiano also manages all merchandising and point-of-sale at events, together with its partner Expolicencias . Through this alliance, licenses have been secured for such prestigious sporting events as the 2022 Bilbao Basketball Final Four, the 2019 Champions League Final, the 2018 Mediterranean Games, the 2014 FIBA Basketball World Cup, and the 2015 Barcelona World Race , among others. “ The Covid-19 pandemic paralyzed the entire sector between 2019 and 2022, but in recent months, the momentum for sporting events has been reactivated. We are already working to secure licenses for several national and international competitions, and we hope to announce these new projects soon .”
Due to the strategic nature of their business operations, it is common practice to sign confidentiality agreements with many of the companies, agencies, and clients they work with. Nevertheless, the Importaciones Galiano label is present on many items from leading national brands and campaigns. “ We have clients from very diverse sectors with whom we have worked for years and with whom we have established a lasting relationship of trust. Some of the main sectors for which we produce and import are fashion, festivals, automotive, energy, food, events, and sports , ” the Aragonese firm states.
According to the Monthly Foreign Trade Report (COMEX) from the Ministry of Economy, Trade and Business, from January to October 2023, the value of imports increased in six autonomous communities and decreased in the rest. The community that experienced the largest year-on-year increase in imports was Aragon (28,2%). Furthermore, regarding the geographical analysis, Germany and China are Spain's main suppliers, accounting for 11,0% and 10,6% of total imports, respectively.
Importaciones Galiano is a leading company in this sector, specializing in promotional items and merchandising. Although its history is relatively unknown outside the business circles in which it operates, it is arguably the leading Aragonese company in its segment and one of the top companies nationwide.
Production costs at the source allow for a much more effective return on investment. China and other Asian markets are no longer places for manufacturing low-quality copies. The vast majority of major sports leagues, fashion brands, and leading national companies with medium to large production runs are manufacturing abroad. “ Obviously, you can find extremely cheap products by lowering the quality; that's another advantage if you want to see it that way. But most of the products we work with are of good or very good quality because that's what our clients ask for . We hardly ever work with short-lived materials and items, except for very specific requests, once we've informed them of all the details, ” explains the company's production department.
Importaciones Galiano holds some of the leading certifications, registrations, and affiliations for the transport of products and goods: Spanish Agency for Medicines and Health Products, Government of Aragon Certification, FYVAR, Aimfap, ecoembes, etc. For this reason, it can also offer comprehensive logistics services to companies that already have contacts and production in China and other countries but require transport management, processing, documentation, and warehousing.
Sergio Galiano stated: “ We have extensive experience and knowledge of the Asian market, as well as all the logistical details . This is a service we offer to brands and companies that already have a supplier in the country of origin but need the financial stability and operational infrastructure to import goods reliably and securely .” This service has allowed the company to establish strategic alliances, especially in sectors such as food and wine , forging commercial partnerships between the two continents.
